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Become an expert in marketing and build the foundation for your successful career.
Tell us your study interests and our admissions team will guide you — with no obligation.
More than just a degree
Gain practical insights, case-based learning experience, and strategic thinking skills that position you for senior management roles.
Engage with diverse peers and faculty to build an international mindset essential for leadership in the digital economy.
Establish a professional network and increase your job opportunities by meeting people with the same goals and passions as you.
Develop skills to lead organizations through digital changes, focusing on innovation and adaptability.
tudents learn to plan digital marketing strategies across key online channels.
Students learn to use data, automation and digital tools in marketing.
Students learn to create social media and influencer marketing strategies.
Students learn to manage customer relationships and pricing decisions.
Master of Business Administration (MBA)
State Accreditation
1.5 years
Berlin
March and September
English
From €13,216 / Year
Plans and manages marketing campaigns to promote products, services, or brands.
Builds and protects a brand’s identity, positioning, and reputation in the market.
Oversees online marketing activities such as social media, SEO, email, and paid advertising.
Develops messaging, positioning, and launch strategies for products or services.
Studies customer behaviour, market trends, and competitors to support business decisions.
Leads sales teams, develops sales strategies, and helps achieve revenue targets.
Identifies new business opportunities, partnerships, and markets for growth.
Advises companies on marketing strategies, campaigns, branding, and customer engagement.
The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.
For over 25 years, UE has been committed to providing quality education and guiding students on their path to success.
Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.
Discover how learning at UE connects creativity, industry, and real careers.
Build global networks through hands-on projects, company visits, internships, and real client briefs, supported by UE’s strong industry partnerships with organisations such as Audi and Unilever.
68% of our students secure employment before graduation, and 93% find a job within 12 months of graduating. Our Career Centre supports you with internships, applications, and employer connections throughout your studies.
While our MBA programmes are taught in English, you can choose to learn German alongside your studies through a range of supported language courses.
During your studies, you can take part in excursions and field trips to leading organisations such as SAP in Potsdam, as well as global companies like Tesla and Amazon.
Our campuses provide access to industry-standard equipment, including iMacs, high-end software, photo and sound studios, VR and green-screen rooms, game labs, and professional cameras.
Build global networks through hands-on projects, company visits, internships, and real client briefs, supported by UE’s strong industry partnerships with organisations such as SAP and IBM.
The UE Berlin Campus is located in the heart of Europe’s cultural capital, offering students an inspiring environment to explore photography and new media in one of the world’s most vibrant cities.
Berlin is a global hub for creativity, innovation, and visual storytelling, providing exceptional opportunities for networking, internships, and showcasing your work in a thriving artistic community.
Live, Learn, Create: Immerse yourself in Berlin’s unique energy while studying at UE, where academic excellence meets the dynamic world of marketing.
I had the feeling that UE was a very up-to-date university because they offer so many interesting lectures on business and technology. The professors are experts with years of experience in the field.
UE’s comprehensive curriculum and emphasis on practical experience resonate with my career aspirations of enhancing operational efficiency, making it the ideal choice to advance my career.
I chose UE because of the practical teaching formats and the diverse and international students and faculties.