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MBA Marketing Management

Become an expert in marketing and build the foundation for your successful career.

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ABOUT UE PROGRAMMES LOCATIONS

Trusted by students from 90+ countries

More than just a degree

What makes our Programme special

Career Acceleration 

Gain practical insights, case-based learning experience, and strategic thinking skills that position you for senior management roles.

Global Business Perspective 

Engage with diverse peers and faculty to build an international mindset essential for leadership in the digital economy.

Like-Minded People 

Establish a professional network and increase your job opportunities by meeting people with the same goals and passions as you.

Leadership & Management

Develop skills to lead organizations through digital changes, focusing on innovation and adaptability.

Key modules as part of the course

Strategic & Digital Marketing

tudents learn to plan digital marketing strategies across key online channels.

Data-driven Marketing Topics

Students learn to use data, automation and digital tools in marketing.

Dialogical Communication: Influencer, Social & Co.

Students learn to create social media and influencer marketing strategies.

Customer Centric Management

Students learn to manage customer relationships and pricing decisions.

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Designed for

Your degree in a nutshell

DEGREE

ACCREDITATION

PROGRAMME DURATION

LOCATIONS

START

LANGUAGE

FEES

Master of Business Administration (MBA)

State Accreditation

1.5 years

Berlin

March and September

English

From €13,216 / Year

Recent Graduate: If you have a bachelor's or a higher level degree and are eager to develop leadership and marketing strategy skills, whether you're starting your career or transitioning to a management role.

Mid-career Professional: If you're looking to deepen your industry expertise with a focus in management, decision-making, and navigating business & marketing environments.

Ambitious Individual: If you aspire to lead in areas such as corporate strategy, entrepreneurship, or global business transformation.

Your future career opportunities

Marketing Manager

Plans and manages marketing campaigns to promote products, services, or brands.

Brand Manager

Builds and protects a brand’s identity, positioning, and reputation in the market.

Digital Marketing Manager

Oversees online marketing activities such as social media, SEO, email, and paid advertising.

Product Marketing Manager

Develops messaging, positioning, and launch strategies for products or services.

Market Research Analyst

Studies customer behaviour, market trends, and competitors to support business decisions.

Sales Manager

Leads sales teams, develops sales strategies, and helps achieve revenue targets.

Business Development Manager

Identifies new business opportunities, partnerships, and markets for growth.

Marketing Consultant

Advises companies on marketing strategies, campaigns, branding, and customer engagement.

Not sure yet? Our admissions team can help you choose the right programme.

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UE - A unique place to study

The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.

For over 25 years, UE has been committed to providing quality education and guiding students on their path to success.

Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.

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Discover how learning at UE connects creativity, industry, and real careers.

What you can look forward to

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Internships & practical projects

Build global networks through hands-on projects, company visits, internships, and real client briefs, supported by UE’s strong industry partnerships with organisations such as Audi and Unilever.

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Find a job

68% of our students secure employment before graduation, and 93% find a job within 12 months of graduating. Our Career Centre supports you with internships, applications, and employer connections throughout your studies.

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Opportunity to learn German

While our MBA programmes are taught in English, you can choose to learn German alongside your studies through a range of supported language courses.

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Excursions & field trips

During your studies, you can take part in excursions and field trips to leading organisations such as SAP in Potsdam, as well as global companies like Tesla and Amazon.

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Use the latest equipment

Our campuses provide access to industry-standard equipment, including iMacs, high-end software, photo and sound studios, VR and green-screen rooms, game labs, and professional cameras.

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Flexible Pathways to Industry

Build global networks through hands-on projects, company visits, internships, and real client briefs, supported by UE’s strong industry partnerships with organisations such as SAP and IBM.

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The UE Berlin Campus – A Creative Hub in Europe’s Cultural Capital.

The UE Berlin Campus is located in the heart of Europe’s cultural capital, offering students an inspiring environment to explore photography and new media in one of the world’s most vibrant cities.

Berlin is a global hub for creativity, innovation, and visual storytelling, providing exceptional opportunities for networking, internships, and showcasing your work in a thriving artistic community.

Live, Learn, Create: Immerse yourself in Berlin’s unique energy while studying at UE, where academic excellence meets the dynamic world of marketing.

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Experience student life in full colour

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And meet some of our graduates

I had the feeling that UE was a very up-to-date university because they offer so many interesting lectures on business and technology. The professors are experts with years of experience in the field.

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Alicia O.A.

UE’s comprehensive curriculum and emphasis on practical experience resonate with my career aspirations of enhancing operational efficiency, making it the ideal choice to advance my career.

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Ajay K.

I chose UE because of the practical teaching formats and the diverse and international students and faculties.

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Anne Franchesca G.

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University of Europe for Applied Sciences (UE) is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 15,000 students at locations in Germany, Europe and beyond.

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